How to Get the Most Out of Your Social Media Platforms: A Simple Guide for Growing Businesses

How to Get the Most Out of Your Social Media Platforms: A Simple Guide for Growing Businesses

Running a small or medium-sized business and want to boost your social media reach without losing your mind? You’re in the right place. Social media is your best (and often free) tool to grow your brand – but only if you use it right. Here’s how to get the most out of every post:

1. Know Your Audience – Like, Really Know Them

Who are you talking to? Beauty lovers? Dog parents? Local foodies?
✅ Find out what they like and where they hang out (Instagram, TikTok, Facebook).
✅ Check what your competitors are posting – what’s getting likes and shares?

2. Consistency Is Queen 👑

Posting once a month won’t cut it.
✅ Aim for 3-4 quality posts per week.
✅ Use a content calendar—there are free tools like Later or Canva to help you plan.
✅ Mix it up: videos, photos, behind-the-scenes, and user-generated content.

3. Engagement Over Everything

Social media is a two-way street.
✅ Reply to comments. Thank people, answer questions, and have fun with your tone.
✅ Jump on trending sounds or challenges (especially on TikTok or Reels).
✅ Ask questions in captions—polls, “What’s your fave?”, or “Tag a friend who needs this!”

4. Use Paid Ads—But Be Smart

You don’t need a huge budget.
✅ Boost your best posts for £10-£20 to reach new eyes.
✅ Target ads by location and interests—especially if you’re a local business.

5. Track What’s Working

✅ Check your insights weekly. What’s getting saves and shares? Do more of that.
✅ Adjust as you go – social media is always changing.

Need a Hand?

We get it—social media can be a lot. If you need help growing your reach, contact us, and we’ll step in to get your brand noticed.

The Takeaway: Show up, stay real, and have fun. Your next customer could be one post away.